The Rise of Preventive Care: How It Impacts Employee Health and Your Bottom Line

Dec 13, 2023

In healthcare benefits, preventive care has emerged as a cornerstone in promoting employee health and well-being while simultaneously impacting the bottom line for organizations. All-in-all, preventive care can be seen as a win-win for employees and employers.

Preventive care is critical in the employee benefits space, offering multifaceted benefits for both employees and their employers. The impact of prioritizing preventive care is significant — from lowering healthcare costs to increasing employee productivity – it’s not an approach you should ignore.

Understanding Preventive Care

Preventive care encompasses a range of healthcare activities aimed at preventing illnesses or detecting health issues at an early stage. This can include routine screenings, vaccinations, wellness programs, and lifestyle interventions. 

By focusing on prevention, employees can actively manage their health and reduce the risk of developing chronic conditions, achieving optimal health and wellness.

Impact of Preventive Care on Employee Health

Preventive care plays a crucial role in maintaining and improving employees’ health. Early detection through screenings allows for timely intervention, preventing the progression of potentially serious health issues. 

By encouraging preventive care such as executive physicals, you are helping employees not only take control of their health with a standard physical but also additional preventive screenings such as:

  • Advanced testing
  • Cutting-edge imaging
  • Full-body CT scans
  • CT angiograms
  • Cognitive assessments
  • Nutritional counseling
  • Exercise physiology assessments

The positive impact on employee health is supported by reduced instances of chronic diseases and improved overall well-being of employees.

Here are a few ways preventive care can impact employees and employers:

Lowered Healthcare Costs

One of the most tangible benefits of preventive care is its impact on healthcare costs. By addressing health issues proactively, preventive measures can significantly reduce the need for expensive treatments and interventions. 

This not only leads to direct cost savings for employees but also contributes to a reduction in employer-sponsored healthcare expenses. By implementing cost-effective preventive care initiatives, organizations and their employees can reap the financial benefits.

Improving Productivity and Absenteeism

A healthier workforce is a more productive workforce. Preventive care is linked to improved employee productivity as healthier individuals are less likely to take sick days. 

Increased preventive care can reduce absenteeism rates, with many companies witnessing tangible improvements in employee attendance and job performance.

Additionally, many employers are beginning to support paid time off for preventive care, as a way to encourage employees to take the time necessary to complete their preventive care, which, in turn, increases employee satisfaction and productivity.

Employee Engagement and Well-Being

Preventive care contributes to the creation of a culture of well-being within organizations. Wellness programs, a key component of preventive care, not only support physical health but also foster employee engagement. 

According to SHRM’s 2022 Employee Benefits Survey, 41 percent of employers offer wellness resources and information – leading to a healthier, more productive working environment. 

Considering certain incentives for preventive care compliance – such as lower premiums or bonuses – is an effective way to boost engagement by encouraging employees to take part in preventive care programs.

Communicating Preventive Care Benefits

Clear communication is critical in promoting the benefits of preventive care to employees. An effective communications strategy educates employees about the availability and importance of preventive care. 

Consider leveraging both inbound and outbound communication methods to create impactful conversations and convey the value of preventive care as a proactive approach to health.

Measuring the Impact of Preventive Care

To truly understand the benefits of preventive care, it is essential to measure its impact. The importance of tracking metrics and data points to assess the effectiveness of preventive care initiatives is undeniable.

Ways to measure the impact include:

  • Collect employee feedback
  • Analyzing claims data
  • Data comparison examining Preventive Care engagements and the number of sick days taken by employees
  • Review the overall effectiveness of preventive care initiatives and wellness programs

In summary, the rise of preventive care is transforming the landscape of employee health and organizational success. 

The many benefits, from improving employee health and lowering healthcare costs to enhancing productivity and engagement, underscore the strategic importance of prioritizing preventive care. 

Employers and HR professionals are encouraged to view preventive care as a healthcare investment and a fundamental component of a thriving and resilient workforce. By embracing preventive care, organizations can proactively shape a healthier and more prosperous future for both their employees and their bottom line.

For more insight into the effectiveness of preventive care, connect with one of our benefits consultants today.

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